Consumers are attracted to visuals. In fact, a study done by eyeviewdigital.com shows that using video on website landing pages can increase conversion rates by 80%. But it’s not just about posting videos on your landing pages. There are many other opportunities to share your hotel’s story with the world. Hotels can take advantage of [...]
With the smell of spring in the air, and summer just around the corner, there’s no better time to take stock in your hotel’s 2013 marketing plan and re-evaluate your digital strategies. As we mentioned in our guide, 2013 Hotel Marketing Trends: From standout social media to marvelous mobile marketing, social, mobile and visual storytelling [...]
Meet Kim Gibbons, Sales and Marketing Manager at Kishin and Rao Hospitality. Kim is responsible for marketing the company’s properties, including the Best Western Evans hotel in Grovetown, Georgia. With approximately 20 years of experience in the hotel industry, she has risen to the top in hotel marketing. She does an incredible job of setting [...]
Expedia recently published an article on tnooz providing 5 tips on how hotels can convert OTA traffic into bookings. The one tip that stood out to me most was: take better photos (and videos) of your property. We have been educating hoteliers on the benefits of displaying visuals on all online channels (including OTAs) for [...]
Online travel agencies play an important and dominating role in travel shopping today, yet “we’re seeing hotel partners and transportation companies really try to shift more of the bookings directly to their website,” according to Frederic Gonzalo, eTourism Marketing and Social Media Consultant at Gonzo Marketing in this Hotel e-Marketing Minute. In this video, Gonzalo [...]
Social media has become a critical part of the hotel marketing mix. Not only does it foster two way conversations between hotels and their guests, it is also another platform for hotels to share their visual stories and attract more guests. “Not that fan base is a direct indication of return-on-investment, but it is one [...]
“92% of people trust their friends, just 40% of people trust advertising.” With Facebook’s Graph Search, you can get search results based on what your Facebook friends like. Find out how this new Facebook feature can benefit your hotel and why social media expert Dave Kerpen from Likeable.com believes that “Facebook Graph Search is an absolute game [...]
Word of mouth marketing is even more critical in today’s marketing world than ever before. Now you can tell hundreds of people about an experience you had with a brand in a matter of seconds and from anywhere in the world. We live in a world where people tweet what they ate for lunch and where [...]
Digital natives, 20th century kids or millennials if you prefer, are the first generation to not know life before technology. Naturally, technology is heavily integrated into their everyday lives and is changing the expectations of traveling millennials. The travel industry as a whole needs to accommodate this demographic in order to capture their attention. Robert [...]
Finding content for your social media channels is not as difficult as it may seem. “Even the smallest things make great social media content, and they can really showcase your hotel’s personality,” shares our social media star, Danielle Valenchis from North Point Hospitality. If you want to improve your social media success and learn easy ways to [...]
