Online travel agencies play an important and dominating role in travel shopping today, yet “we’re seeing hotel partners and transportation companies really try to shift more of the bookings directly to their website,” according to Frederic Gonzalo, eTourism Marketing and Social Media Consultant at Gonzo Marketing in this Hotel e-Marketing Minute. In this video, Gonzalo [...]
I may subscribe to just about every hotel industry and marketing news feed out there. In one of the many emails that arrived in my inbox last week, this headline, “The trouble with travel distribution” by McKinsey caught my attention. Intrigued, I downloaded the article to find out what it is that is wrong with [...]
Visual Merchandising Lessons from a Successful Online Retailer An interesting point is made in the TravelCom 2009 Keynote – “There’s No Room for Maybe”: “cross-selling isn’t merchandising” and for too long, the travel industry has been thinking of distribution as putting inventory into channels and NOT about merchandising. Stating that the travel industry could benefit [...]
