I may subscribe to just about every hotel industry and marketing news feed out there. In one of the many emails that arrived in my inbox last week, this headline, “The trouble with travel distribution” by McKinsey caught my attention. Intrigued, I downloaded the article to find out what it is that is wrong with travel distribution.
An interesting point is made in the TravelCom 2009 Keynote – “There’s No Room for Maybe”: “cross-selling isn’t merchandising” and for too long, the travel industry has been thinking of distribution as putting inventory into channels and NOT about merchandising. Stating that the travel industry could benefit from observing what is going on in other industries, citing examples of successful online retailers, particularly J.Crew.