Online travel agencies are some of the most popular websites on the internet today and smart hotel marketers are taking advantage.
Though many hotels opt to share exterior photographs of their property, VFM Leonardo research shows that the #1 most viewed hotel images consumers are seeking is guestrooms.
Mobile has changed the way we travel – from the moment we start thinking about taking a trip to after we’ve shared our experiences with our social networks. In response to this, hotels need to change the way they market to today’s always-connected travelers.
On our “Boost Bookings” last month, Warren Wheatley, Sales Manager at Holiday Inn Guelph Hotel & Conference Centre, shared the strategies that he uses to tell his hotel’s visual story on the hotel’s website, online travel agencies, social media, and in his sales efforts.
Online, mobile and brand recognition is becoming increasingly important to travel consumers. In a recent study done by the eCustomerServiceIndex (eCSI) it was found that 72% of UK consumers prefer to research holidays online and 53% of consumers avoid in-store travel agents altogether.
Travel shopping is a complex journey. The average shopper spends many days, visits multiple different websites and accesses information on different devices. Every single touch point a travel shopper has with a hotel online impacts bookings.