That’s why visual merchandising needs to be added to every hotelier’s online strategy.
A successful online strategy should be focused on both driving traffic to websites, but also converting it when they arrive. SEO, PPC and many Social Media activities are primarily focused on driving traffic and creating awareness online, while visual merchandising is what helps [...]

Edward Perry, Senior Director of E-Commerce, WORLDHOTELS:
You have minimal control over the consumer. Consumers will book where they feel most comfortable. Perhaps the best suggestion I can provide is to make a customer feel at home on your site. Ensure that you are speaking to the consumer at the level he/she wishes to be addressed [...]

Edward Perry, Senior Director of E-Commerce, WORLDHOTELS:
Herein lies the need to understand your target consumer and his/her desired means of shopping. Just because consumers prefer to shop with traditional travel agents does not mean that they have not done their research online first. Having a stellar online presence will motivate the consumer to ask your [...]