Travel shoppers are turning to social media to obtain opinions on travel. 74% of them are using the information they receive on these social networks to guide their purchase decisions.
Online travel agencies are some of the most popular websites on the internet today and smart hotel marketers are taking advantage.
Last year, Four Seasons’ website underwent an $18 million makeover that has transformed their site into an ‘experience-centered’ design.
Due to the competitive nature of the hotel market, it is critical that you take every opportunity to set your property apart from others online.
Travel shopping on mobile devices is a quickly rising trend and only expected to continue. With 70% of shoppers claiming that optimized mobile websites are important to them, now is the time to get optimized!
Online marketing can help you attract travelers from all around the world, but don’t forget to also take opportunities to market your hotel within your neighborhood. We asked Rupesh Patel, Vice President of ZENique Hotels what opportunities exist to market a hotel locally.