Jeff Zarrinnam, General Manager of Hollywood Hotel in Los Angeles, uses VBrochure to increase direct bookings at his hotel. By incorporating the customized VBrochure onto his hotel website, Jeff has seen an increase in site traffic, video views and bookings. That’s what makes him a VFM Leonardo Merchandising Hero. Hollywood Hotel – The Hotel of [...]
Prescription for Success at GreenLagoon Falls & Park Lodge The Property GreenLagoon Falls & Park Lodge can be found in the paradise of the Cerro Chato mountaintop, complete with breathtaking views and natural springs. An authentic, sustainable resort amidst luxury accommodations and dining, GreenLagoon offers an enchanting destination, where vacationers can explore the beauty of [...]
MEET Kelsey McCabe, a rising star in hotel marketing. Her efforts in using social media to transform the DoubleTree by Hilton Seattle Airport Hotel’s online merchandising make her a VFM Leonardo MERCHANDISING HERO! The Property The DoubleTree by Hilton Seattle Airport is a full-service hotel offering a variety of guest rooms for every need, from [...]
Facebook is an effective way to reach and engage consumers! It allows you to tell your hotel’s story in an engaging and interactive way… And by switching all business pages over to the new Timeline layout, it just got a lot better! Timeline provides you with updated tools to customize your page, highlight what matters [...]
Meet Leslie Thompson, Director of Sales and Marketing at the DoubleTree by Hilton Bay City Riverfront. She knows that staying ahead of her competition is key. And she’s doing so with a strong online presence using VBrochure. That makes her a VFM Leonardo Merchandising Hero! Residing in the quaint little town of Bay City Michigan, [...]
With everyone talking about social media becoming the future of marketing, the question has become, “How much should I be using social media to market my hotel?” The answer to that question is different for every hotel. Yes, social media is part of the future (and present) but it should not completely replace your existing [...]
With Facebook’s recent changes to Business Pages and its introduction of Timeline, it is clear that Facebook recognizes the need to give businesses the necessary features and functionality to connect with consumers through compelling visuals, interesting text and engaging Apps. The new Timeline layout provides businesses with updated tools to further customize their page, highlight [...]
At its first ever marketing conference on February 29, Facebook announced sweeping changes to its platform that have direct bearing on businesses. Timeline for business pages was one of the most important and most talked about. As I explained in a previous blog post, we will be enhancing our VBrochure Ultra Premium Facebook Apps Suite [...]
Within minutes of Facebook announcing sweeping changes to its platform at its first ever marketing conference yesterday we had hoteliers asking what we’re doing to take advantage of these changes. I’m Zabrina, Product Manager, Emerging Technologies at VFM Leonardo and my team is already hard at work. To keep you up to speed, here’s a [...]
Located off Interstate 270, with direct access to the Washington D.C. Beltway, the Best Western PLUS Rockville Hotel and Suites boasts close proximity to Rockville Technology Corridor hotels. In a city known for being on the cutting edge of the newest products and technologies, it comes as no surprise that the Best Western Plus Rockville [...]
