Due to the competitive nature of the hotel market, it is critical that you take every opportunity to set your property apart from others online. A great way to do this is by telling your hotel’s story though video. As you know, video is a powerful way to tell a story. If it weren’t powerful, film wouldn’t be the [...]
Posts Tagged ‘video best practices’
The Essentials of Excellent Hotel Videos offered three great examples of authentic, relevant and available hotel videos. Travel shoppers have short attention spans, want to be entertained and informed and are “liking” and sharing great videos online more and more. So length, content and shareability are also important! Length Online shoppers have short attention spans. So you [...]
John McAuliffe, Chief Marketing Officer, VFM Leonardo: Again, this depends on what your uniqueness is. You want to ensure that what makes you unique and why travelers’ would want to stay at your hotel is the central focus of your video. It may be architecture, so having people in the video would be contrary to [...]
John McAuliffe, Chief Marketing Officer, VFM Leonardo: Sure, you can call us and we will help you. Before you do, I would suggest that you spend time gaining a better understanding of what it is about your hotel that you can differentiate yourself on. What is your story? Producing a video is an excellent way [...]
John McAuliffe, Chief Marketing Officer, VFM Leonardo: Again, production quality makes a statement about your hotel – low quality production begs the question about the quality of the hotel. High quality video does not have to be expensive. There are many options available to you that will assist.
Should videos be flat-out, explicit sales material or brand-building, owner satisfaction testimonies, etc.?
John McAuliffe, Chief Marketing Officer, VFM Leonardo: Travel shoppers are looking for the answer to their question “why should I stay at your hotel?” They are interested in what differentiates you and what features and amenities you have that will help them satisfy their needs and achieve success. As a marketer, I believe that people [...]
John McAuliffe, Chief Marketing Officer, VFM Leonardo: Again, the quality of the video is a direct reflection on the quality of your hotel. If you can accomplish this with a flip video (which I doubt) then by all means proceed – if you cannot accomplish this with flip camera then don’t.
John McAuliffe, Chief Marketing Officer, VFM Leonardo: Videos with audio – there are many things that cannot be fully shown but must be articulated through voice or text. For example, showing a view of water may not fully inspire the viewer but adding a voice over that says “view the sparkling Adriatic from your room” [...]
John McAuliffe, Chief Marketing Officer, VFM Leonardo: This is another one of the questions where the answer is “it all depends”. The secret is to keep the length to a limit where the viewer is still engaged. So, really the content of the video will dictate the length. I have seen successful videos that are [...]
John McAuliffe, Chief Marketing Officer, VFM Leonardo: No. They are 360 degree virtual tours and are priced as such 8 media units per tour for distribution to the VNetwork™. For information on getting virtual tours produced, visit http://vizualstudios.com/.