Posted on April 16, 2010, 1:52 pm, by VFM Leonardo.
John McAuliffe, Chief Marketing Officer, VFM Leonardo: As a general statement, one could argue that travel shoppers for leisure travel spend more time researching and comparing hotels than business travelers do. But, I would suggest that all travel shoppers are not created equal. Yes, there are travel shoppers that neither want nor have the time [...]
Posted on April 16, 2010, 1:49 pm, by VFM Leonardo.
John McAuliffe, Chief Marketing Officer, VFM Leonardo: Any content that is not static is considered rich media content eg. Virtual Tours, Video Clips, Audio etc.
Posted on April 16, 2010, 1:41 pm, by VFM Leonardo.
John McAuliffe, Chief Marketing Officer, VFM Leonardo: Distribute it through a VBrochure license. Visit http://www.vfmleonardo.com/vbrochure for more information.
Posted on April 16, 2010, 1:38 pm, by VFM Leonardo.
John McAuliffe, Chief Marketing Officer, VFM Leonardo: The average vacation takes 29 days to plan and consists of 12 searches and 22 different travel site visits before a booking is made. This outcome was found by a study Google conducted.
Posted on April 16, 2010, 1:32 pm, by VFM Leonardo.
John McAuliffe, Chief Marketing Officer, VFM Leonardo: You will need to subscribe to either VBrochure Premium or Ultra Premium in order to distribute video to different channels.
Posted on April 16, 2010, 1:25 pm, by VFM Leonardo.
John McAuliffe, Chief Marketing Officer, VFM Leonardo: I would suggest that less than 10% of hotels have video on third party channels.
Posted on April 16, 2010, 1:20 pm, by VFM Leonardo.
Bonnie J. Knutson, Professor at Michigan State University’s School of Hospitality Business: Online video can also be a great “come back and see us” motivator to current/lapsed guests. Think, for example, of how you could show renovations – both progress and completed to both those who have stayed at your property as well as prospective [...]
Posted on April 16, 2010, 1:17 pm, by VFM Leonardo.
Bonnie J. Knutson, Professor at Michigan State University’s School of Hospitality Business: Social media means that the brand has lost control of the brand message. It now lies in the hands of the consumer. So, if a hotel, is to enter the social media fray, it must consider two elements (among others). First, does the [...]
Posted on April 16, 2010, 1:12 pm, by VFM Leonardo.
Bonnie J. Knutson, Professor at Michigan State University’s School of Hospitality Business: As for the Gen Ys moving on to a new medium, the shifts will not be driven by age/generation so much as by [1] technology, [2] socio-economic factors, and [3] lifestyle. For example, the new iPad had a great launching and significant initial [...]
Posted on April 16, 2010, 1:07 pm, by VFM Leonardo.
John McAuliffe, Chief Marketing Officer, VFM Leonardo: Yes. First you should understand the impact video is having on the online shopping experience. ComScore reports that 85% of the US online audience viewed online video. Retailers (which I would argue hoteliers are) have documented 30% conversion rate increase by using video in addition to the benefits [...]
