Visually merchandising to create interest and a striking impression in the minds of online travel shoppers can inspire them to choose your hotel over others. ‘A picture is worth a thousand words.’ You’ve heard this cliché many, many times before. However, with the growth of visual communication in digital marketing; this cliché takes on a [...]

Even as technology changes, marketers are still making effective use of fundamental marketing principles like storytelling. In this video by Econsultancy, Christy Amador, Global Interactive Marketing Strategist at Coca-Cola, talks about how Coca-Cola uses storytelling (a technique we’ve used since the beginning of time) to deliver their “Big Idea” and how other companies can do the [...]

Consumers are mobile 24/7- at home, at work, and on the go- and are getting to be more complex to target due to their ever-changing consumption behavior. How can you keep up? Let Richard Last, Digital Retail Lecturer from the University of North Texas, break it down for you by explaining three key characteristics of [...]

Richard Last has a list of impressive experience in online retailing, including being the founder of JCPenny.com, Board of Directors member of Shop.org and a lecturer in Digital Retailing at the University of North Texas. What can hotel marketers learn from online retailers? He shares three factors that contribute to online retailers’ success that hotel [...]

Have you adjusted your hotel marketing strategy to accommodate the new business travel booking and shopping trends? Not sure what the new trends are? We have created a video, adopted from our “Business Travel 2.0” webinar, to help propel your marketing efforts. What you will learn: 1. Who today’s business travelers are. 2. How they [...]

You want to give business travelers a good experience during their hotel shopping journey to increase the likelihood that they book your hotel. To achieve this, you should first ask yourself, “what is one must-have hotel marketing strategy to attract business travelers?” Successful hotel marketer, Rupesh Patel from ZENique Hotels, answers this question in this [...]

Social media makes sense for hotels that target leisure travelers, but is it worthwhile for business focused or airport hotels? Watch our hotel marketing expert, Josiah Mackenzie from ReviewPro, answer this question in our VTV Hotel E-Marketing Minute. Watch now!

Based on observation and various articles from subject matter experts, people are more likely to share content on social media if it is compelling, and videos are at the top of the list of compelling content. eMarketer recently published “Nearly All Mobile Video Viewers are Mobile Video Sharers”. This article shared some very fascinating stats [...]

Because visuals are the best way to communicate a message, we created an infographic that breaks down how visual storytelling drives engagement on social media. Some key points are: -Videos are shared on Facebook 12x more than links and text posts combined (Hubspot) – Over 60 hours of videos are uploaded each minute on YouTube.com [...]

I recently came across the golden nugget of visual storytelling for hotels, brought to our attention by Josiah Mackenzie’s article titled Short Films for Storytelling: Why Oliphant Wants to Take Hotel Video to a New Level. Mackenzie talks about how Oliphant Productions, a multiple award winning video production company, brings a unique approach to combining [...]