Consumers are attracted to visuals. In fact, a study done by eyeviewdigital.com shows that using video on website landing pages can increase conversion rates by 80%. But it’s not just about posting videos on your landing pages. There are many other opportunities to share your hotel’s story with the world. Hotels can take advantage of [...]
Visuals play an increasingly critical role in a hotel marketer’s digital marketing mix. Travelers rely on hotel visuals as they research and evaluate their options online. Research by Google reveals that online video prompts business travelers to book 72% of the time. In addition, 89% of leisure travelers watch video online as well. Because of [...]
Special guest blog by Greg Oates, veteran travel editor, 200rooms.com One of the most significant trends in web design this year has been a shift toward more visually-oriented layouts. Until recently overall design strategy combined thumbnail photos and long editorial, with a large photo or photo slideshow up top. But take a look at major [...]
There are many industries (like retail eCommerce) that hoteliers can look to for ideas on how to develop successful marketing strategies. You may find it surprising, but educational institutions are a great place for hoteliers to look for content and visual storytelling strategies. There is one particular similarity between marketing universities and colleges and marketing [...]
At the 2011 Eye for Travel Social Media Conference in San Francisco last week, social media and mobile were top of mind. But the real overarching theme was content. Almost every company that was on a panel or presented, spoke about and stressed the importance of good content, especially visual content and video in particular. [...]
In this video, John McAuliffe, VFM Leonardo’s Chief Marketing Officer and Daniel Edward Craig, Hotel Consultant and Author, discuss how hoteliers can tell more compelling stories to in-market travel shoppers and convert them into guests. A hotel story tells consumers why they should choose that hotel. “Hotels, like a book, have story elements. They have [...]
Internet users are bombarded with thousands of advertisements and have billions of choices on what they view and don’t view – many ignore blatant ads because they are looking for a specific piece of information. Content is the new advertising. Any content you have out on the Internet for your hotel (be it visual or [...]
Think about the last time you researched hotels online. How satisfied were you with the visual and written content available? For many travel shoppers, the visual experience is less than ideal.
David Attardi, Director of E-Commerce at B.F. Saul ensures that people are finding AND booking B.F. Saul’s hotels on the Internet, including brand websites, independent websites, online travel agencies (OTA) and more. Prior to joining B.F. Saul, their hotels had inconsistent online presences and something needed to be done in order to extract more value [...]
All hotels operate in a competitive environment, now you can discover how much your hotel stands out from your competitors online. Our merchandising comparison tool pulls from a database of over 85,000 hotels worldwide and over 1 million images, videos and virtual tours. You can search for any hotel to see what types of visual [...]
