In our present multi-screen world no matter how great your website looks, if it’s not optimized for mobile devices, you’re disappointing a lot of consumers.
We’ve spent a lot of time at VFM Leonardo discussing ways to tell your hotel’s stories through visual storytelling and content marketing. But a lot of hotel marketing professionals are not sure exactly what those stories are. Or how to tell them. Or if they’re worth telling.
Hashtags are everywhere, almost every social media platform now uses them and they are fantastic for hotel marketers. But what makes them so great? And how do you know if you’re using them correctly? Read on to find out!
Pelican Eyes Resort and Spa displays a visual slideshow on their homepage, along with brief, yet captivating text descriptions like “swim on the edge” that help communicate their amenities.
I hosted a webinar entitled Make Your Hotel Shine Online: Shift to a Visual Experience. Here are the answers to your top questions!
The best hotels don’t simply throw pictures and video on their homepage willy-nilly – they use those photos and videos purposely, to tell engaging stories. This approach gives travel shoppers the opportunity to visually anticipate their upcoming hotel stay, increasing the likelihood they’ll choose you when the time comes. Here’s some visual marketing trivia for […]