Some of you may not remember the TV series M.A.S.H, a huge drama/comedy hit in the 80′s about the Korean War.  In fact, to this day, after 11 years off the air, the finale episode still boasts the largest TV audience ever! A big fan of the show, I recently watched the 30th anniversary special. [...]

Download PDF Version For hotel chains, maintaining consistent online visual content for all properties across all websites (proprietary and third party) is a top priority.  With the growing number of online channels and devices that travelers use to research and book hotels, ensuring consistency, quality, quantity and relevance of hotel images is a struggle many [...]

Watch Edward Perry, Global Senior Director of Social Media, OTA Partnerships and innovation Projects at WORLDHOTELS explain why visual storytelling  on social media is so vital for hotel marketers.  Watch now on VTV Channel!

Make it Count Like all marketing initiatives, it’s critical to remember that there isn’t a single silver bullet.  You don’t measure the “last thing” a consumer does before making a booking and say that that was the reason the consumer chose you.   Consider all of your marketing programs when evaluating your Return on Investment (ROI).

Make Visual Merchandising a Habit Get in the habit of incorporating visual stories into the marketing initiatives you’re likely already doing. This will help increase the size of the audience that your media is reaching. Email Signatures Add a button that says “Take a Tour” to your email signature and link it to gallery section [...]

Hi, I’m Darlene Rondeau, Vice President of Best Practices for our online visual merchandising team. As the year is winding down hoteliers are evaluating their initial plans and progress – for some this means realizing your online marketing goals are lagging. To ensure you’re on the right track with your visual merchandising strategy for 2013, [...]

The travel shopping journey is not much different than that of a consumer shopping for a new pair of shoes online.  In fact, it is almost identical. So what can hoteliers learn from successful online retailers? Plenty. To explore this idea in depth, I hosted a digital marketing webinar last week called Engage at Every [...]

White Lodging Services Corporation is one of the fastest-growing, fully-integrated independent hotel ownership, development and management companies in the United States with a current portfolio of over 155 hotels in 18 states from leading brands such as Marriott International, Inc., Hilton Worldwide, Hyatt Global, Starwood Hotels and Resorts, InterContinental Hotel Group, and Carlson Hotels Worldwide. [...]

Today we announced that we are are working with Red Roof® to strengthen the way their properties are presented online. At the corporate level, Red Roof is using our VScape Digital Asset Management System to ensure that their 345 hotels have consistent and accurate photos available on online channels. To further improve their online listings, [...]

The Peppermill Resort Spa Casino indulges all of the senses.  Voted one of Reno’s best resort hotels year after year by leading hospitality and gaming publications, the Peppermill Resort Spa Casino’s Tuscan style property appeals to travelers of the finest taste. A grand all-in-one inclusive vacation destination, Peppermill offers a host of luxurious amenities which [...]