We’ve spent a lot of time at VFM Leonardo discussing ways to tell your hotel’s stories through visual storytelling and content marketing. But a lot of hotel marketing professionals are not sure exactly what those stories are. Or how to tell them. Or if they’re worth telling.
Facebook is the father of social media and is a vital part of all marketers’ social media strategies with over a billion active users.
Some of you may not remember the TV series M.A.S.H, a huge drama/comedy hit in the 80′s about the Korean War. In fact, to this day, after 11 years off the air, the finale episode still boasts the largest TV audience ever!
For hotel chains, maintaining consistent online visual content for all properties across all websites (proprietary and third party) is a top priority. With the growing number of online channels and devices that travelers use to research and book hotels, ensuring consistency, quality, quantity and relevance of hotel images is a struggle many chains are faced with.
Watch Edward Perry, Global Senior Director of Social Media, OTA Partnerships and innovation Projects at WORLDHOTELS explain why visual storytelling on social media is so vital for hotel marketers. Watch now on VTV Channel!
Like all marketing initiatives, it’s critical to remember that there isn’t a single silver bullet. You don’t measure the “last thing” a consumer does before making a booking and say that that was the reason the consumer chose you. Consider all of your marketing programs when evaluating your Return on Investment (ROI).