Tag: visual merchandising

How to Find Your Hotel’s Stories

We’ve spent a lot of time at VFM Leonardo discussing ways to tell your hotel’s stories through visual storytelling and content marketing. But a lot of hotel marketing professionals are not sure exactly what those stories are. Or how to tell them. Or if they’re worth telling.

Best Practice Bootcamp, Session 8:

Like all marketing initiatives, it’s critical to remember that there isn’t a single silver bullet. You don’t measure the “last thing” a consumer does before making a booking and say that that was the reason the consumer chose you. Consider all of your marketing programs when evaluating your Return on Investment (ROI).