Social media has become a critical part of the hotel marketing mix. Not only does it foster two way conversations between hotels and their guests, it is also another platform for hotels to share their visual stories and attract more guests. “Not that fan base is a direct indication of return-on-investment, but it is one [...]
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As more people use mobile devices for travel research, it’s important to ask yourself “how are travel shoppers experiencing my website on their mobile devices?” A website that is not properly optimized for them can turn them away in a matter of seconds. Ensure you’re providing the best possible mobile experience. Frederic Gonzalo of Gonzo [...]
Finding content for your social media channels is not as difficult as it may seem. “Even the smallest things make great social media content, and they can really showcase your hotel’s personality,” shares our social media star, Danielle Valenchis from North Point Hospitality. If you want to improve your social media success and learn easy ways to [...]
What is one critical component of a mobile-optimized website? Bill Keen, Director of Mobile Solutions at InterContinental Hotel Group, says it best: “Speed, speed, speed, speed.” But that’s not all, in this video he also shares his insights on: – How mobile devices are being used throughout the guest journey – How Smartphone and Tablet [...]
I know ‘every hotel has a story,’ but how can I identify mine? Who better to give us a hand with this than Dave Kerpen, CEO of Likeable Local, keynote speaker and New York Times best-selling author? He’s a really “likeable” guy and got right down to business to help us answer the question “How [...]
“Right now in the world, there are actually more mobile phones in circulation than toothbrushes and we expect by the end of 2013 there will be more mobile circulating than actual people on the planet.” Mobile has exploded in recent years and its impact on travel is incredible. Watch Fredric Gonzalo, eTourism Marketing and Social [...]
Consumers are mobile 24/7- at home, at work, and on the go- and are getting to be more complex to target due to their ever-changing consumption behavior. How can you keep up? Let Richard Last, Digital Retail Lecturer from the University of North Texas, break it down for you by explaining three key characteristics of [...]
Richard Last has a list of impressive experience in online retailing, including being the founder of JCPenny.com, Board of Directors member of Shop.org and a lecturer in Digital Retailing at the University of North Texas. What can hotel marketers learn from online retailers? He shares three factors that contribute to online retailers’ success that hotel [...]
It’s a new year, which means a fresh start for your hotel marketing strategy. What are your marketing priorities for 2013? Do they align with other industry professionals? We asked 8 figures what they think in this short video clip. What is the top hotel marketing priority for 2013?
Watch Edward Perry, Global Senior Director of Social Media, OTA Partnerships and innovation Projects at WORLDHOTELS explain why visual storytelling on social media is so vital for hotel marketers. Watch now on VTV Channel!