Some of the biggest untapped online eBusiness opportunities that hoteliers can take advantage of include:
 
- Using appropriate and market-centric content to merchandise
- Employing strategies used by successful airlines and online retailers
- Ensuring activities that drive and convert traffic work in tandem
In this episode, you will learn about these untapped online opportunities and more that can help [...]

In recent years, hoteliers have had to adjust their focus from offline to online marketing efforts, which means developing an online media strategy that works. In this video on VTV Channel, Edward Perry, Senior Director of E-Commerce at WORLDHOTELS, identifies the key components of an effective online media strategy:
-    A solid long-term business plan
-    A [...]

Robert Cole, the Founder of RockCheetah, explains that personas differ depending on the reason for the trip and what the traveler hopes to accomplish. For example, the points-junkie who always uses a certain channel to plan business trips may behave completely different when planning a family vacation or a golf weekend with friends.
Learn how to [...]

Hotels are doing a better job of merchandising online they have been in the past. However, there is still room for improvement.
Hoteliers need to ensure their hotel information is not just out on the channels, but presented in the best way possible because better merchandised hotels are better positioned against their competitive set, have better [...]

This week on VTV Channel, John interviews  Chris Anderson, Assistant Professor at the Cornell School of Hotel Administration.
Chris Anderson shares the results of a research study “The Billboard Effect” conducted in partnership with JHM Hotels and Expedia in which four properties were cycled on and off Expedia over a period of three months.

Hotel placement on Expedia results [...]

VTV Channel will launch its second season of episodes on January 11th, beginning with Chris Anderson of Cornell University’s Cornell School of Hotel Administration speaking about “The Billboard Effect” – a report about a study conducted in partnership with JHM Hotels and Expedia in which four properties were cycled on and off Expedia over a [...]

Internet users are gravitating toward video. Search engines like Google, Bing and Yahoo are developing features based on consumer behavior by incorporating visuals (photos and videos) in their search results.
In this episode, David Attardi explains how he effectively launched videos for B.F. Saul’s 18 hotel properties and shares his tips for producing and distributing video.
Hoteliers [...]

Looking for more information on how revenue and hotel marketing can do when working together? In this episode, Laurence Bernstein, Managing Director of The Bay Charles Consulting Company explains where revenue management and marketing are disconnected and what these two functions can learn from one another. 
You will learn:

Why increased synergy between marketing and revenue functions [...]

In this era of rich media content and hotel marketing, social media is on every hotelier’s mind. In this episode, David Attardi, Director of E-Commerce for B.F. Saul Company’s Hotel Division shares his insights on the importance of supplementing “blocking and tackling” strategies with social activities on Twitter, Facebook, Flickr, YouTube and TripAdvisor.
You will learn: 

Why [...]

Join Vice President and Principal Analyst for Forrester Research Henry Harteveldt as he explores the topic of “eBusiness for Hoteliers – Panacea or Pain?” with a specific focus on the role of visual content. In this episode, you will learn about the role of visual content in online travel shopping as well as:

Helping travel shoppers [...]