“The vast majority of online reservations are made either at the image gallery or one click later,” says Dr. Diana Driscoll, LEED AP, founder of Hotel Rescue™, president of Ridgeline Hospitality and award-winning optometrist in her VTV interview titled Using Your Hotel Marketing Budget Wisely with our Chief Marketing Officer, John McAuliffe.

With so many activities that can help [...]

Do you know…

What your competitors are up to?
How much guests are paying for hotels like yours?
What guests are saying about your hotel online?

These are just some of the things hoteliers NEED to know in order to gain a competitive advantage.

Fearuting: Michelle Woodley, Senior Vice President of Global Marketing Strategy at Preferred Hotel Group
Market research proves that online travel shoppers value rich visual content that informs and supports their buying decisions. They gravitate to hotels that most effectively present themselves online.
Woodley explains why hotel marketers need to visually merchandise their properties and offers tips on how [...]

Online consumers have many more options and are much more demanding today than they were three or even two years ago. Technology, content and the overall shopping experience are significant factors that impact sales conversions.

Watch this video interview with Ric Leutwyler, Chief Operating Officer and President, Representation Services Pegasus Solutions, Inc. for tips on how [...]

VFM Leonardo has launched a new video called Driving Demand in a Recovering Market. In this video, John McAuliffe, VFM Leonardo’s Chief Marketing Officer and Richard Wiegmann, Managing Director of Trust International, discuss how the travel industry is recovering and what hoteliers can do to prepare for the upturn.  
“The positive trend with increasing booking results [...]

In this video, John McAuliffe, VFM Leonardo’s Chief Marketing Officer and Daniel Edward Craig, Hotel Consultant and Author, discuss how hoteliers can tell more compelling stories to in-market travel shoppers and convert them into guests.
A hotel story tells consumers why they should choose that hotel. “Hotels, like a book, have story elements. They have a [...]

It has become increasingly difficult for hoteliers to convert shoppers to buyers.  “The days of build a hotel brand and they will come are over,” says Richard Wiegmann in this interview with John McAuliffe on VFM Leonardo’s VTV Channel. 
Watch Brand Awareness in Visual Times to learn:

What drives a consumer to book one hotel over another
How [...]

Although the market for luxury market is much smaller now, it is still significant.
During the recession, many luxury hotels replaced ‘luxury’ with ‘lifestyle’ in their marketing materials. But lifestyle is more than luxury. Lifestyle hotels target specific demographics with shared tastes, preferences, values and income levels.

Watch this VTV Channel episode with Hotel Marketing Consultant, Daniel [...]

Guest reviews have a big impact on bookings. Many hoteliers struggle with how to handle them. It’s so important to stay on top of managing guest reviews and ensure that you have visual content that presents your hotel in the best possible light available to travel shoppers.

Find out what Jean Francois Mourier, President and CEO of RevPAR [...]

Online travel shoppers are looking for rich visual experiences. The question hoteliers should be asking themselves is: how can we give online travel shoppers what they want and inspire them to book with us?
In this VTV Channel interview with Edward Perry, Senior Director of E-Commerce at WORLDHOTELS you will learn how to improve your visual merchandising to [...]