As more people use mobile devices for travel research, it’s important to ask yourself “how are travel shoppers experiencing my website on their mobile devices?” A website that is not properly optimized for them can turn them away in a matter of seconds. Ensure you’re providing the best possible mobile experience. Frederic Gonzalo of Gonzo [...]

Finding content for your social media channels is not as difficult as it may seem. “Even the smallest things make great social media content, and they can really showcase your hotel’s personality,” shares our social media star, Danielle Valenchis from North Point Hospitality. If you want to improve your social media success and learn easy ways to [...]

What is one critical component of a mobile-optimized website?  Bill Keen, Director of Mobile Solutions at InterContinental Hotel Group, says it best: “Speed, speed, speed, speed.” But that’s not all, in this video he also shares his insights on: – How mobile devices are being used throughout the guest journey – How Smartphone and Tablet [...]

I know ‘every hotel has a story,’ but how can I identify mine? Who better to give us a hand with this than Dave Kerpen, CEO of Likeable Local, keynote speaker and New York Times best-selling author? He’s a really “likeable” guy and got right down to business to help us answer the question “How [...]

Consumers are mobile 24/7- at home, at work, and on the go- and are getting to be more complex to target due to their ever-changing consumption behavior. How can you keep up? Let Richard Last, Digital Retail Lecturer from the University of North Texas, break it down for you by explaining three key characteristics of [...]

Social media success starts with a well-crafted strategy. Watch our new VTV Hotel E-Marketing Minute episode to hear how Danielle Valenchis from North Point Hospitality approaches social media planning. Watch now!

Richard Last has a list of impressive experience in online retailing, including being the founder of JCPenny.com, Board of Directors member of Shop.org and a lecturer in Digital Retailing at the University of North Texas. What can hotel marketers learn from online retailers? He shares three factors that contribute to online retailers’ success that hotel [...]

Have you adjusted your hotel marketing strategy to accommodate the new business travel booking and shopping trends? Not sure what the new trends are? We have created a video, adopted from our “Business Travel 2.0” webinar, to help propel your marketing efforts. What you will learn: 1. Who today’s business travelers are. 2. How they [...]

You want to give business travelers a good experience during their hotel shopping journey to increase the likelihood that they book your hotel. To achieve this, you should first ask yourself, “what is one must-have hotel marketing strategy to attract business travelers?” Successful hotel marketer, Rupesh Patel from ZENique Hotels, answers this question in this [...]

Social media makes sense for hotels that target leisure travelers, but is it worthwhile for business focused or airport hotels? Watch our hotel marketing expert, Josiah Mackenzie from ReviewPro, answer this question in our VTV Hotel E-Marketing Minute. Watch now!