In this episode, Laurence Bernstein, Managing Director of The Bay Charles Consulting Company explains how online travel shoppers interact with the information presented on travel websites and what critical information many hotels are lacking.
You will learn:
• Why consumers have become very rational and price focused and how to combat this
• How to generate a “this is where [...]

In this second episode on The New Luxury, Bonnie talks about the importance of merchandising an experience in a way that makes it easy for travel shoppers to visualize themselves at your hotel. She also identifies what hoteliers can learn from department stores and the auto industry to successfully merchandise lifestyle online and entice travel shoppers to book.

In this episode, David discusses the importance of visual content as part of any hotel’s coordinated media front. Having consistent visual content (especially short, segmented video) that is relevant to your target guests in all of the right places online is the best way to tell your story and motivate them to book your hotel. David also shares a scenario in which not having a video of your hotel available on YouTube could eliminate it from being considered at all!

Jeff Higley, Vice President, Digital Media & Communications HotelNewsNow.com/Smith Travel Research
talks about where and how hotels are finding success online amidst a hotel sea with fewer fish than before. Learn the importance of marketing your hotel and ensuring your message is cohesive and relevant to your target consumers on every website and channel.

David talks about the shift from offline to online marketing in reaction to the tremendous increase in online travel shopping over the past five years. You will learn the roles of online and offline content and insights into measuring the ROI of online initiatives.

NEW EPISODE! The New Luxury – Experience, Not Status featuring Bonnie Knutson, Professor at the Michigan State University School of Hospitality Business.

This new episode of VTV: Experiential Marketing – What It Is and Isn’t features the Managing Director of the Bay Charles Consulting Company, Laurence Bernstein. Bernstein is an expert in experiential marketing and branding who has worked with many large hotel chains. In this episode of VTV, you will learn what experiential marketing really is, [...]

In this episode, featuring Jeff Higley, Vice President, Digital Media & Communications HotelNewsNow.com / Smith Travel Research, you will learn the top five things that are on the minds of hoteliers and what successful hoteliers are doing to drive revenue in the down economy.
Watch it Now »

In this first episode of VTV, David Attardi, Director of E-Commerce for B.F. Saul Company’s Hotel Division shares his insights on merchandising online in the context of hotels and what online merchandising and e-commerce strategies he uses to successfully maximize online revenue for B.F. Saul’s hotels.
Watch it Now!

VTV is  a video blog where you will find short interviews with industry experts on the most important issues in online marketing, e-commerce, sales and distribution in the hotel industry. Each week, host John McAuliffe, Chief Marketing Officer of VFM Leonardo interviews an industry expert on a single topic related to online merchandising in order [...]