Visuals play an increasingly critical role in a hotel marketer’s digital marketing mix. Travelers rely on hotel visuals as they research and evaluate their options online. Research by Google reveals that online video prompts business travelers to book 72% of the time. In addition, 89% of leisure travelers watch video online as well. Because of [...]

Mobile is a critical channel in today’s hotel marketing mix. 48% of people surveyed said that when sites don’t work well on their smartphones, it makes them feel like companies don’t care about their business (Get Elastic Moving Forward infographic 2013). Why does this matter to hoteliers?  Because it applies to hotel shoppers as well, [...]

Mobile has changed the way we travel – from the moment we start thinking about taking a trip to after we’ve shared our experiences with our social networks.  In response to this, hotels need to change the way they market to today’s always-connected travelers. Like internet use overall, ecommerce is growing slowing in terms of [...]

Business travel spending is expected to rise 4.6% in 2013 to $266.7 billion (Traveldailynews.com). This growth also represents a shift in how business travelers research, shop, and book hotels. To help hoteliers improve their visibility to the lucrative business travel audience, I hosted a webinar entitled, Marketing Your Hotel to Business Travelers: Art & Science of Visual [...]

Have you adjusted your hotel marketing strategy to accommodate the new business travel booking and shopping trends? Not sure what the new trends are? We have created a video, adopted from our “Business Travel 2.0” webinar, to help propel your marketing efforts. What you will learn: 1. Who today’s business travelers are. 2. How they [...]

We received so many great questions from attendees of our “Get Social” webinar; we were unable to answer all of them live. To make sure we cover as many as possible, I’ve answered the top questions in this post.   How many social sites should I be on? A.    There is no magic number. But [...]

In 2012, we saw exciting changes and growth in social media, with popular networks continuing to grow and new ones rising up and gaining traction. Visual storytelling also emerged as an important and effective way to captivate social media communities. To assist hoteliers with their visual storytelling strategies on social media, I hosted a webinar [...]

We’re excited to announce our first webinar of 2013, “Get Social: How to use Social Media to Tell Your Hotel’s Story.” Date: Wednesday, January 23, 2012 Time: 11:00am Eastern / 8:00am Pacific Duration: 45 min+15 min Q&A The way we communicate has overwhelmingly shifted from text based to visual and visual storytelling. With the explosion of visual based [...]

2012 has been an exciting year for hotel marketers, with positive signs of growth and innovation along with the continued challenge of optimizing digital marketing plans produce maximum results. The New Year is just 2 weeks away and planning is in full swing.  To help hoteliers prepare for 2013, I hosted a webinar on December [...]

Whether or not you’ve started your hotel’s digital marketing plan for 2013, don’t miss our “New Year, New Plan” webinar. We’re going to cover everything from trends and highlights of 2012 to how hotels can position themselves for success in the new year. Join us to learn how to use consumer demands for visual storytelling and [...]