Visual stories are an excellent way to communicate with guests and travel shoppers online because they are memorable and appealing. What exactly is “visual storytelling”? It’s basically a method of forming a narrative with a sequence of visuals whether that be images, videos or virtual tours. Social networks are the best platform for visual storytelling due [...]
2012 was a year of rapid evolution in online hotel marketing and has opened up a world of opportunity for 2013. Ensure you’re ready for the New Year with the latest trends, predictions and recommended best practices! Have you covered all the essential topics in your 2013 hotel marketing plan? Download this complimentary whitepaper for [...]
Travelers visit two dozen touchpoints before making a booking decision. This makes it important for hotel marketers to ensure they spark the traveler’s interest throughout their shopping process. As they travel this journey, they are attracted to hotels that offer: – Consistent representation across a variety of channels from online travel agencies to social media [...]
One of my main focuses as Product Manager of Emerging Technologies for VFM Leonardo, is the tablet market and how consumers are using these devices in the travel planning process. The percentage of people in the United States that own tablets is predicted to reach 35% by 2014 – that’s approximately 89.5 million tablet users [...]
Mobile, and in particular, Smartphones are clearly having a huge impact on the travel industry. This article, Overcoming the Mobile Research-Booking Gap, shares some interesting stats on how smartphone users are using their smartphones to research travel, but doing their booking elsewhere. Mobile is not just being used as a channel to fill last minute [...]
Travelers walk through five stages of travel – dreaming, planning, booking, experiencing and sharing.* As they walk through these stages on their tablets they want mobile optimized websites that… -> Allow them to see themselves enjoying a stay at your hotel -> Offer rich and complete visuals that show the rooms, amenities and features they [...]
This infographic by Vertic has revealed some interesting stats that confirm tablets are changing commerce. The increasing number of tablet users is defining a new category of shoppers that are willing to spend more time and money shopping online.
Learn how to make a bigger impact on Facebook today! Facebook has become an effective channel to reach and engage consumers online with a compelling story about your hotel. With this being said, we are constantly receiving questions from hotel marketers on how they can take their pages from blah to ohh-la-la. To help you [...]
Facebook is an effective way to reach and engage consumers! It allows you to tell your hotel’s story in an engaging and interactive way… And by switching all business pages over to the new Timeline layout, it just got a lot better! Timeline provides you with updated tools to customize your page, highlight what matters [...]
