Guest Sourcing is the practice of sourcing content from customers in the hospitality industry and learn to use it to your advantage.
Marketers have seen the power of useful content to engage and develop relationships with future customers.
Watch this episode to learn how to prepare for and capitalize on the surprises that lie ahead in the travel, tourism and hospitality industry.
The days of ‘build a hotel brand and they will come’ are over. In recent years it has become increasingly difficult for hoteliers to convert shoppers to buyers.
In this episode, Ric Leutwyler, Chief Operating Officer and President, Representation Services Pegasus Solutions, Inc. discusses what this means for hoteliers and how to move forward with online strategies.
Learn how to effectively use your hotels online content strategy for social media and reputation management
In this three episode series with Jean Francois Mourier, Founder and CEO of RevPAR Guru, you will learn about three important factors that can help you optimize conversions online
In the past, the focus of using the internet to plan travel used to be all about booking. Now, it has transitioned to a shop, look, book perspective, resulting in a much more sophisticated online travel experience.
Travel shoppers use online travel agencies (OTAs) more for research and comparison than booking. Although OTA market share is small, hotel listings on OTAs influence a much larger share of transactions.