Storytelling can help businesses of all types attract more customers, but hotels have a definite advantage. From celebrating weddings, to closing business deals, to enjoying a much deserved vacation, guests are experiencing your hotel and creating their stories day in and day out. Smart hotel marketers leverage these stories to engage and attract new guests.
Because visuals are the best way to communicate a message, we created an infographic that breaks down how visual storytelling drives engagement on social media.
Pinterest and Instagram, to name a couple, ushered in visual marketing as the breakout trend in 2012. When we look back, not that long ago…..blogs were one of our earliest forms of social networking where people were writing 1000 words, according to Dr. William Ward, Social Media professor at Syracuse University.
Every January marks a new beginning, a time to set new goals and commitments in your personal or professional life. In the fast-paced marketing sector the New Year is the perfect time to re-evaluate marketing strategies.