MEET Kelsey McCabe, a rising star in hotel marketing. Her efforts in using social media to transform the DoubleTree by Hilton Seattle Airport Hotel’s online merchandising make her a VFM Leonardo MERCHANDISING HERO!
The DoubleTree by Hilton Seattle Airport is a full-service hotel offering a variety of guest rooms for every need, from single business travelers to families.
The DoubleTree by Hilton Seattle Airport boasts a resort-like setting with a full slate of amenities, including three on-site dining options, a fitness center, wireless Internet, pet-friendly rooms, seasonal outdoor pool and heated year-round whirlpool, complimentary shuttle service and links to downtown Seattle and QWest Field.
Our Merchandising Hero
Kelsey McCabe joined Hilton Worldwide as Business Development, Social Media & Marketing Coordinator just last year –her knowledge and expertise in social media have proven invaluable as Hilton moves more and more of its marketing efforts online.
Prior to joining Hilton, Kelsey served as a Sales Representative at Vegas Passport, and also completed an internship in Event Management at CRG Events.
Kelsey understands the value in social media and knows how to use the web to attract consumers and turn them into customers. She’s achieved Merchandising Hero status by using VBrochure™ to make the most of these avenues, helping the DoubleTree by Hitlon Seattle Airport differentiate itself from the competition!
The main focus of DoubleTree by Hilton Seattle Airport’s marketing strategy is leveraging social media and online initiatives to help them reach today’s online travel shoppers and stand out from the competition.
This includes using Facebook and other social media sites, and presenting a consistent visually compelling story across OTAs in VFM Leonardo’s VNetwork.
“Social media is very important in today’s market,” Kelsey says. “DoubleTree uses these platforms to recommend restaurants, city attractions and travel tips.”
“It plays a role in customer service too, by letting guests know we are listening to any issues there may be and resolving that issue,” she says. “We understand social media is about engaging with customers and creating that one-to-one relationship.”
VBrochure™ fits into the hotel’s social media strategy perfectly. Kelsey states
“I love the VBrochure Facebook Apps Suite! They set the DoubleTree apart from other competitors on Facebook. They are really user friendly – allowing the user to easily view photos and virtual tours in the context of the hotel’s overall story. They add another fun experience for our Facebook Fans. And the best part is the integration of a booking widget in each App allows visitors to book right t from our Facebook page. It’s a great compliment to the way we’re using Facebook for our hotel.”
Taking advantage of the direct booking capabilities of the Apps, Kelsey added a “Hotel Packages” tab in her Multi-Media Player to inform guests about special packages offered by the hotel, and allow them to take advantage of the offers directly from their Facebook Page.
The VBrochure™ Difference
Kelsey says she chose VBrochure™ because of it helps The DoubleTree by Hilton Seattle Airport stay ahead of the competition and is easy to use. “VBrochure™ allows us to easily manage, syndicate and market our property information in one easy location,” she says.
“Consumers can count on our hotel to deliver consistent information and a visually rich story about our property on all travel sites and social media sites,” Kelsey continues. “We find consistency continues to develop loyal customers and repeat guests, which is why the VBrochure is so wonderful! It helps us ensure a consistent message across channels, including Facebook.”
In addition, Kelsey took advantage of VFM Leonardo’s BestSTART professional services package, which VFM Leonardo offers to help clients on-board and develop their merchandising program with the latest best practices quickly . “BestSTART is an excellent service to those just starting with VBrochure™,” Kelsey says. “Our Customer Success Consultant took time to understand our brand, hotel presence and marketing message to help get our VBrochure™ running smoothly… I continue to get marketing strategies on the best way to use my VBrochure™ system and always enjoy their positive upbeat attitude!”
Kelsey’s advice to her peers is to jump on the social media bandwagon as soon as possible. “Social media is growing and staying for the long run,” she says. “Start using those marketing tools to your advantage, (and) add VBrochure™ to your web marketing and social media platforms to create an engaging online presence.”
To learn how VBrochure™ can help take your social media strategy above and beyond and transform you into a Merchandising Hero, book a Web demo with VFM Leonardo today!