Page Position: How to Optimize Conversions Online Using OTAs
In this video interview with Jean Francois Mourier, Founder and CEO of RevPAR Guru you will learn about page positioning and how you can optimize your conversions online using OTAs.
Jean Francois reveals that:
– OTAs should be seen as “Googles” for hotels because travel shoppers use them like search engines
– Lowering prices to get to the top of the first page is not good for RevPAR
– Hotels listed at the top of the second page can get sales at higher prices
Watch this episode – Page Position: How to Optimize Conversions Online Using OTAs
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