Pinterest: A Striking Visual Pinboard for Your Hotel
-Pinterest users follow more brands than users on Facebook or Twitter
-80 percent of users are women
-70 per cent of Pinterest users report taking an offline action related to something they experienced on the site
One of the fastest-growing online channels in history, Pinterest had the largest year-over-year increase in audience of any social network in 2012. That makes 2013 the perfect time to integrate Pinterest into your visual storytelling strategy. Do:
–Stay organized: Pinterest makes “pinning” cool photos and links a breeze, but your board can quickly become cluttered. Keep your pins neat and streamlined by creating different boards for different aspects of your property, such as rooms, guests, the grounds, local attractions, and events. Since sharing food ideas and recipes is one of the more popular activities on Pinterest, also consider a board showcasing your property’s restaurant or bar offerings, or local restaurants.
-Be a content curator: Remember social media is a two-way conversation, be sure upload and repin relevant images that others post about your hotel and surrounding area to contribute to your hotel’s story through the eyes of guests.Draw people to your content: Put a “Follow Me on Pinterest” button on your website and periodically post Pinterest content to your other social networks to create awareness and interest. You can link to specific boards which gives you an opportunity to segment your followers in ways relevant to your business.
-Ignore the past. If you have old photos lying around, put them to use! Nostalgia drives many pin boards; your guests might enjoy seeing what your property looked like over the years, before and after renovations, or seeing how the neighborhood around you has changed.
For Example: The King and Prince Beach Resort has a number of boards that include images of their own as well as images pinned from other sites and Pinterest users.