Superstar Storyteller: Crowne Plaza Boston Woburn


You have a story to tell, a mission statement, a feature, a location or an experience just waiting to be shared. Every hotel is unique and should use its voice to communicate with travel shoppers.

We all know that having striking, enticing images on your hotel website is important, but the way you display the visuals is as important as the images themselves. The Crowne Plaza Boston Woburn recently redesigned their website photo gallery in order to better showcase what their hotel has to offer.

When you first click on the photo gallery tab, a virtual tour immediately begins to play, grabbing your attention and immersing you in the experience of the Crowne Plaza.


After watching the short video you can then begin to explore the hotel yourself. By categorizing their photos under different tabs such as: Guestrooms & Suites, Amenities, and Food & Drink etc you are able to navigate easily and move directly to the images you want to see.


Once clicking on the tab, a large, high definition image opens occupying the majority of the screen. Each category has its own story taking you through at the experience of the Crown Plaza.


For making their photo gallery a true visual-first experience the Crowne Plaza Boston Woburn is our Superstar Storyteller.

To learn more about telling your visual story download our FREE eBook; Anatomy of a Visual-First Website Experience.

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