Travel shopping is a complex journey. The average shopper spends many days, visits multiple different websites and accesses information on different devices. Every single touch point a travel shopper has with a hotel online impacts bookings.
Opaque bidding mechanisms are particularly attractive to value-seeking, non-brand loyal consumers who want 4 and 4 ½ star accommodations but don’t want to pay retail rates.
Chris Anderson, Assistant Professor at the Cornell School of Hotel Administration, discusses how hoteliers can leverage sites like Priceline and Hotwire to price into the value-seeking, non-brand loyal consumer segment while maintaining higher rates at retail outlets. In this episode, you will learn tips on getting started with [...]