Is your social media strategy driving traffic to your website? And how much of this traffic is converting into direct bookings? UTM parameters are a great tool for tracking both these things, and uncovering what content is working for you.
Not convinced that content marketing will drive more bookings? This infographic may change your mind. See the stats on how effective content marketing really is!
We all know a hotel's social media presence is important, but how do you make it great? We outline the best practices for Facebook, Twitter, Pinterest, Instagram and YouTube, to make your social media efforts pay off!
By combining high-quality visuals with social media engagement and original content, the Glasbern Country Inn is a Superstar Storyteller, no questions asked!
Learn from one of the best in the game and how they implemented an epic social media strategy.
These 3 steps remove all stress when reviewing your Twitter analytics.
Visuals are the most popular content on Facebook - are you using this social media platform to tell your hotel's visual story?
Dive into the back end of Twitter and learn the various intricacies to enhance your hotel's story.
Take your Twitter game to the next level by following these 3 easy tips.
Compelling photos and videos are extremely important for today's consumers, especially on social media.