Marketers have seen the power of useful content to engage and develop relationships with future customers.
Watch this episode to learn how to prepare for and capitalize on the surprises that lie ahead in the travel, tourism and hospitality industry.
The days of ‘build a hotel brand and they will come’ are over. In recent years it has become increasingly difficult for hoteliers to convert shoppers to buyers.
In this episode, Ric Leutwyler, Chief Operating Officer and President, Representation Services Pegasus Solutions, Inc. discusses what this means for hoteliers and how to move forward with online strategies.
Learn how to effectively use your hotels online content strategy for social media and reputation management
In the past, the focus of using the internet to plan travel used to be all about booking. Now, it has transitioned to a shop, look, book perspective, resulting in a much more sophisticated online travel experience.
People connect with video. When researching hotels online, travel shoppers want to see two types of videos: professionally shot and guest produced.
President and General Manager of Sabre Hospitality Solutions, talks about the untapped online opportunities and more that can help you extract the most value out of your presence online.
Opaque bidding mechanisms are particularly attractive to value-seeking, non-brand loyal consumers who want 4 and 4 ½ star accommodations but don’t want to pay retail rates.
In recent years, hoteliers have had to adjust their focus from offline marketing efforts to online, which means developing an online media strategy that works.